★ ZURU ★
At ZURU, I owned social for the girls toys portfolio: leading strategy, content planning, and publishing across multiple brands, with Mini Brands as my flagship. I produced trend-driven short-form video from concept through execution, ideating and creating content that spoke directly to the collector community. In less than six months, I doubled the Mini Brands TikTok following (hitting a 1M follower milestone) and drove over 17M likes and 3B hashtag views.
I also built ZURU's UGC pipeline from the ground up: sourcing creators, writing creative briefs, and partnering closely with Influencer Marketing and Paid Media to get new launches in front of more people.
