Projects shown below - Do LaB for Coachella, Lightning in a Bottle
★ Do LaB for Coachella ★
Strategized and executed a six video promotional campaign to announce the debut of Do LaB's new structure, Warrior. Took a deep dive into the Do LaB archives to showcase every structure to grace Coachella's iconic polo fields - from 2004 to 2019. In addition to creating marketing assets before the festival, I worked onsite producing social media "snacks" including GIFs and surprise guest announcements.
Team: Chris Wei Hong & Caroline Cantrall
Instagram campaign video featuring Do LaB's structure, Squigs.
Surprise guest announcements for the Do LaB Stage at Coachella, Weekend Two.
Instagram campaign video featuring Do LaB's structure, Beacon.
Instagram Stories posts for surprise guests, reveals, and recap cards.
Instagram campaign video revealing Do LaB's new structure, Warrior.
★ Lightning in a Bottle ★
Captured moments on the festival grounds at the Buena Vista Aquatic Recreation Area in Kern County, CA to showcase on Lightning in a Bottle's official Instagram account. In addition to LIB's on-site social media content, I worked with Do LaB to produce promotional videos highlighting the creative construction process of their built structures, exploring what it takes to bring their ideas into reality - and us onto the dance floor.
Team: Chris Wei Hong & Caroline Cantrall
Instagram Stories posts of LIB's multisensory installations on the festival grounds.
Promotional video for Do LaB highlighting their Lightning in a Bottle exclusive structure, Wapiti.
Instagram Stories posts of LIB's multisensory installations on the festival grounds.
