★ Patreon ★
At Patreon, I led how the brand showed up online: shaping social strategy and creative direction across every post, creator launch, and major company announcement. I built out recurring editorial formats and high-profile celebrity creative, translated complex marketing campaigns into high-craft social storytelling, and used what was working (and what wasn't) to keep pushing the brand's voice forward in culture — growing the Instagram by 38%, and producing the brand's highest-performing organic social post of all time, at 2.2M views.
Outside of social, I leaned into brand marketing, contributing to campaigns that grew brand awareness and affinity like State of Create and the time we plastered five-foot-tall stickers across Brooklyn.
Outside of social, I leaned into brand marketing, contributing to campaigns that grew brand awareness and affinity like State of Create and the time we plastered five-foot-tall stickers across Brooklyn.
Team: Katie Sharp, Paul O'Mara, & Matthew Midgett
